ColleenGriffiths_FlemishFoliage_01

Putnam & Putnam x Paperless Post launch campaign, Design & art direction 

Putnam & Putnam x Paperless Post launch campaignDesign & art direction

Putnam & Putnam x Paperless Post launch campaign, Design & art direction

Putnam & Putnam x Paperless Post launch campaign, Design & art direction

Campaign launch for Brooklyn based florists, Putnam & Putnam. Web, blog, and email content pairs Paperless Post’s smart and efficient tools with Putnam & Putnam’s Old World charm. The campaign juxtaposes organic vs. architectural elements and feminine vs. masculine motifs. Immersive vignettes emphasize Putnam & Putnam’s romantic aesthetic and interest in 17th century Dutch still life paintings.

CLIENT: Putnam & Putnam
DESIGN + ART DIRECTION: Colleen Griffiths
CREATIVE DIRECTION: Luke Williams, James Hirschfeld
PHOTOGRAPHY: Putnam & Putnam, Daniel Sky

Campaign launch for Brooklyn based florists, Putnam & Putnam. Web, blog, and email content pairs Paperless Post’s smart and efficient tools with Putnam & Putnam’s Old World charm. The campaign juxtaposes organic vs. architectural arrangements and feminine vs. masculine motifs. Immersive vignettes emphasize Putnam & Putnam’s romantic aesthetic and interest in 17th century Dutch still life paintings.

CLIENT: Putnam & Putnam
DESIGN + ART DIRECTION: Colleen Griffiths
CREATIVE DIRECTION: Luke Williams, James Hirschfeld
PHOTOGRAPHY: Putnam & Putnam, Daniel Sky

Campaign launch for Brooklyn based florists, Putnam & Putnam. Web, blog, and email content pairs Paperless Post’s smart and efficient tools with Putnam & Putnam’s Old World charm. The campaign juxtaposes organic vs. architectural elements and feminine vs. masculine motifs. Immersive vignettes emphasize Putnam & Putnam’s romantic aesthetic and interest in 17th century Dutch still life paintings.

CLIENT: Putnam & Putnam
DESIGN + ART DIRECTION: Colleen Griffiths
CREATIVE DIRECTION: Luke Williams, James Hirschfeld
PHOTOGRAPHY: Putnam & Putnam, Daniel Sky

Campaign launch for Brooklyn based florists, Putnam & Putnam. Web, blog, and email content pairs Paperless Post’s smart and efficient tools with Putnam & Putnam’s Old World charm. The campaign juxtaposes organic vs. architectural elements and feminine vs. masculine motifs. Immersive vignettes emphasize Putnam & Putnam’s romantic aesthetic and interest in 17th century Dutch still life paintings.

CLIENT: Putnam & Putnam
DESIGN + ART DIRECTION: Colleen Griffiths
CREATIVE DIRECTION: Luke Williams, James Hirschfeld
PHOTOGRAPHY: Putnam & Putnam, Daniel Sky

Campaign launch for Brooklyn based florists, Putnam & Putnam. Web, blog, and email content pairs Paperless Post’s smart and efficient tools with Putnam & Putnam’s Old World charm. The campaign juxtaposes organic vs. architectural elements and feminine vs. masculine motifs. Immersive vignettes emphasize Putnam & Putnam’s romantic aesthetic and interest in 17th century Dutch still life paintings.

CLIENT: Putnam & Putnam
DESIGN + ART DIRECTION: Colleen Griffiths
CREATIVE DIRECTION: Luke Williams, James Hirschfeld
PHOTOGRAPHY: Putnam & Putnam, Daniel Sky

ColleenGriffiths_FlemishFoliage_02
ColleenGriffiths_FlemishFoliage_03
ColleenGriffiths_FlemishFoliage_04